Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success?

ISBN-13: 9780785219651
ISBN-10: 078521965X
Authors: Bryan Eisenberg; Jeffrey Eisenberg; Lisa T. Davis
Binding: Paperback
Publisher: Nelson, Thomas, Inc.
Published: December 2006